LINEAR TV NETWORKS VS DIGITAL PROVIDERS: THE TRANSFORMATION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ONGOING COMPETITION

Linear TV networks have long been recognized as mainstream television formats, relying on regularly timed shows via public channels. In contrast, digital services operate on viewer-driven consumption, with global streaming giants, Disney+, and niche players serving as leading platforms. As viewer preferences shift, rivalry between conventional TV n